Spoilers ahead for And Just like that… and Billions.
Peloton really can’t take a break. Not only did rumors that it would temporarily suspend production of its connected bikes and treadmills send stock plummeting on Thursday, but – in a storyline worthy of the silver screen – a second The TV show character was shown to have a heart attack while leading a platoon. This comes just over a month after a beloved character from sex and the city was killed after a practice session on one of the company’s bikes.
In the season six premiere of Billions (available in an early release via streaming, including free on YouTube, ahead of the show’s usual Sunday night time slot), Wags’ character’s platoon ride is interrupted by paramedics who tell him he has a heart attack. (Doctors were called by his bosses who were secretly obtaining heart rate data from an Oura-type ring and initially suspected some other type of late-night workout.) When he returns to the office, he does same reference to the now-infamous scene from last month: “I don’t date like Mr. Big!” he announces triumphantly to his colleagues.
Mr. Big may be gone And just like that, but he haunts Peloton. First, of course, was the death of the fictional character, which hurt the company’s very real stock price. Then Peloton tried to quickly turn things around with a commercial featuring Ryan Reynolds and Mr. Big actor Chris Noth. The ad calls out the show directly, explaining the health benefits of regular cycling and ending with “he’s alive.” Days later, Peloton deleted the ad from the internet after two women accused Noth of sexual assault.
Billions using almost the same plot point as And just like that is entirely fortuitous, according to The New York Times. The scene was apparently written and shot early last year, and the line about Mr. Big was dubbed after the fact. Even as someone who doesn’t look Billions, this serendipity is delicious – though I don’t imagine Peloton would agree. While the company didn’t blame Wag’s extravagant lifestyle for the heart condition, it did point to the Time the virtues of a good cardio workout.
I am inclined to agree. I feel great after the abs workout that laughing at this whole situation gave me.