Using Asynchronous Video Interviews to Improve Recruitment for Startups – TechCrunch

Do the recruitment A more efficient process so you can filter out the best top-of-funnel candidates is one of the biggest challenges hiring managers face.

Traditional interviews are no longer sufficient, but Asynchronous Video Interviews (AVI) are an alternative that some companies are using to pre-screen candidates while saving time and money.

Instead of a real-time chat, candidates in front of a webcam watch or listen to a video with a series of interview questions and are given a set time to review and respond. Then their responses are reviewed by an AI, a hiring manager, or a combination of both.

Here’s how startups and small businesses are using AVIs to get the most out of the hiring process and shortlist the best candidates.

Optimize for a good interview experience and employer brand

“Don’t judge a book by its cover” is an admirable principle, but first impressions determine how an interview goes. Before even applying for a job, 75% of job seekers assess employer brand first, according to LinkedIn. Businesses can leverage AVIs to take control of the narrative and present themselves in the best light.

The most common reasons candidates are not potential employers are mistreatment, intrusive questions, and their perceived lack of organization.

To start, present your business in the most transparent and authentic way possible. Share your organizational culture and company philosophy with potential candidates – from the outset, you need to know if the candidate fits into your work environment.

When you are a startup, building your credibility in the talent market is essential. Talk about your vision and the impact you’ve had so far, using examples and case studies where possible. Use the interview process to set yourself apart as an employer.

Clarity is crucial

Creating a recruitment strategy is a long and complicated process. Every detail should be considered carefully before executing, especially when integrating new tools. Before connecting with candidates, make sure your hiring process is well structured and clear by rYour recruiting team develops interview formats, collects their feedback and implements changes.


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