The Unofficial Bridgerton Musical won the Grammy for Best Musical Theater Album last night, marking the Recording Academy’s first win for a project that debuted on TikTok.
Emily Bear and Abigail Barlow created songs inspired by the hit Netflix series Bridgerton, racking up millions of views on TikTok since early 2021. Writing from the perspective of the show’s characters, Bear and Barlow used TikTok to solicit suggestions, interact with fans, and share the songwriting process with viewers. . The duo released songs as they were completed and eventually recorded and released a 15-song album in September. Netflix did not immediately respond to a request for comment.
“A year ago when I asked the internet, ‘What if Bridgerton was a musical? I couldn’t have imagined we would be holding a Grammy in our hands,” Barlow said in his acceptance speech. “We want to thank everyone online who has seen us create this album from scratch. We share this with you.
Other nominees in the category were Andrew Lloyd Webber CinderellaBurt Bacharach and Steven Sater some loversoff broadway North Country Girl, Les Miserables: The Staged Concertand Stephen Schwartz Snapshots.
Bear and Barlow’s win is just another example of how viral success on TikTok can translate into more traditional off-platform success for creators, even without an established mainstream presence. The company reported that 430 songs hit 1 billion views last year – more than three times as many as in 2020 – with 175 viral songs charting on the Billboard Hot 100.