Tired of the augmented reality (AR) effects on TikTok? New? Good, because you get more of it. And you will also try to make them.
On Tuesday, TikTok officially announced the opening of its once closed beta program for its new AR effects creation platform. The latest effect creation platform, Effect House, allows you to create and publish your own effects and apply other user-generated effects to your own content. Effect House is still in beta, but can now be downloaded and used by anyone, provided you have a compatible Mac.
According to TikTok’s official announcement, Effect House lets users build community effects, providing the “tools and learning resources” to do so. Such tools include advanced tracking, rich interactions, and the ability to preview your effects. And speaking of learning resources, TikTok has already developed an extensive library of guides and tutorials to teach new users how to use and get the most out of Effect House.
But one of the most notable things about the new AR effects creation platform is that the effects created must follow TikTok’s effect guidelines, which include disallowing effects that “promote colorism or negative stereotypes against protected groups” and disallowing “effects that portray cosmetic surgery, such as lip fillers, or encouraging critical scrutiny of one’s appearance.”
In fact, all securities submissions will be reviewed by TikTok’s Trust and Safety team before being published for use by TikTok users. If an effect is found to have violated such guidelines, it will be removed. What if a published effect is used in a way that violates TikTok guidelines? It will be removed along with any videos that violated the guidelines while using the effect.
Since the first beta program for Effect House, TikTok says that more than 450 effect makers have already published their effects on TikTok. This means that you have probably already come across a user-generated effect of Effect House in the video sharing app. If you’re using one of these effects, you’ll be able to tell because the effect creator’s username should be below the effect’s name.