ICT Tac will increase its net advertising revenue in the United States in an astonishing way 184.4% this year to hit $5.96 billion. The app’s ad revenue will settle into a double-digit growth trajectory from next year and onwards $11 billion in 2024.
Beyond the table:TikTok is winning over some more established digital ad sellers. In 2022, the application of short videos will garner 2.4% close to $250 billion in digital ad spend—only 1 percentage point less than Youtubeand more than Snapchat and Twitter combined. Still, it’s a drop in the ocean compared to Google and Metawho will claim 28.2% and 22.3% of the US digital advertising market, respectively.