This is why Softchoice won VMware’s Partner of the Year





Outstanding solution provider Softchoice has won VMware’s 2022 Worldwide Partner of the Year award, beating thousands of channel partners through its multi-cloud and modern application strategy with VMware Cross-Cloud services.

Chris Woodin, vice president of Softchoice’s Cloud Business Unit, told CRN that his company is placing its hybrid, multi-cloud bets on VMware and CEO Raghu Raghuram.

“We strongly believe in VMware’s solution strategy to enable multi-cloud adoption for all organizations, especially those looking to leverage skills and processes they’ve built on VMware for many years, and then turn customers into a modernization strategy—that strategy aligns very well with ours,” said Woodin, who has been with the Toronto-based company for more than 16 years.

Softchoice is also pursuing VMware’s partner strategy, led by Sandy Hogan, head of global broadcaster, as the virtualization and multi-cloud software superstar moves from selling traditional software licenses to consumption-based, SaaS (Software as-a- Service).

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“We experienced extraordinary growth in our VMware business last year, but just as important is the transformation of our VMware business,” he said. “It is relying less and less on traditional perpetual licensing of data center technologies, and more on a shift to consumption-based subscription solutions as customers leverage VMware Cloud technologies in the cloud.”

VMware said Softchoice topped the Channel Partner of the Year in 2022 because it delivers the “most customer value and impact to customer businesses,” both from an IT and business process standpoint.

VMware Cross-Cloud Services

One of the main reasons Softchoice was able to win the 2022 Worldwide Partner of the Year award is due to the company’s highly successful VMware Cross-Cloud service capabilities.

Launched at VMware 2021, the new Cross-Cloud services are an integrated portfolio of SaaS solutions to build, run, manage and secure any application in any cloud.

“The importance of the Cross-Cloud services is to understand that customers don’t want many different point solutions for different parts of their cloud transformation journey. They want to be able to work on one integrated platform, and that’s essentially what VMware creates,” says Woodin. “Softchoice has really embraced that. So we can use the VMware platform at almost any stage of a customer’s journey in the cloud, whether it’s assessing where to place the right workload; migrating that workload to the cloud as we would with VMC; managing that workload through services such as CloudHealth; and ultimately providing security around the whole solution. So we think it’s a very strong strategy and fits very well with the solution offerings that Softchoice is bringing to market.”

Softchoice relies on the vision of Raghu Raghuram

Raghu Raghuram, VMware’s longtime executive and tech guru, took over the CEO role in June 2021, with plans to make VMware the “Switzerland of the multi-cloud”.

Softchoice believes that not only does Raghuram have a great vision for the company, but he can also successfully lead that vision.

“No matter who you talk to at VMware, no matter what role they are in, they are fully committed to establishing themselves as a hybrid, multi-cloud leader, enabling customers to subsequently modernize applications. We think he’s doing great and we’re very optimistic,” Woodin said. “I would also say that the rest of the ecosystem is also very optimistic about VMware.”

VMware’s Other Channel Partner Award Winners

The Palo Alto, California-based company unveiled several other 2022 VMware partner award winners this week.

Xtravirt has won VMware’s 2022 Worldwide Partner Lifecycle Services Award for its ability to create lasting value throughout the customer’s lifecycle. Google Cloud has won the Worldwide VMware Cloud Innovation & Transformation Award.

In terms of North American channel partner award winners: Ahead won VMware’s Partner Cloud Innovation & Transformation award for helping customers transition to cloud-centric architectures and advancing their digital transformation journey.

World Wide Technology won VMware’s Partner Industry Award for North America for WWT’s success in specific industries.

Insight won VMware’s Partner Value Award in North America for driving growth and ROI with VMware solutions.

CDW was VMware’s Partner Collaboration Award winner for working with other partners to deliver high-quality solutions to customers.

Rackspace won VMware’s Partner Lifecycle Services award for North America for growing long-standing customer-partner relationships and increasing customer satisfaction.

Carahsoft won VMware’s Partner Social Impact Award in North America for positively impacting the world through the use of VMware technologies.

“VMware’s success, now and in the future, is closely tied to delivering a partner-led, profit-driven, cloud-smart ecosystem,” Sandy Hogan, senior vice president of VMware’s Worldwide Partner and Commercial Organization, said in a statement. “We are pleased to recognize partners for delivering service excellence and impact throughout the customer lifecycle. Our partners are uniquely positioned to help customers unlock the full potential of multi-cloud.”




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