Spotify’s Featured Curator pilot spotlights user-created playlists





Spotify is testing a new feature that brings popular user-created playlists to the app’s homepage. If you’re part of the test, recommended playlists will appear in their own carousel of featured curators. Spotify says it’s piloting the feature in “select markets,” but doesn’t say exactly where it’s rolling it out or on which devices.

As Spotify notes, the Featured Curators section does not include playlists from just any users; the platform selected curators based on their following and the popularity of their playlists, as well as whether they tell “unique stories through playlists” or create “authentic connections” with listeners.

Something I’ve realized as a Spotify user is that sometimes my fellow listeners are many better at determining which songs fit well in certain playlists. The algorithms that power Spotify’s Made for You playlists can only go so far when it comes to guessing my varied musical tastes, and its internal playlists limit the discovery of new artists. It’s nice that Spotify strives to highlight user creations, rather than tucking them into search results.

Spotify recently rolled out a new feature, called Blends, which lets you and up to 10 other friends create a personalized collaborative playlist for the whole group. After each member joins, Spotify will automatically generate a playlist based on each member’s preferences.




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