Snapchat announced a new Dynamic Stories feature in its Discover feed to highlight news and information for users. This feed option will allow users to see the latest world happenings on the platform as it breaks. The social media platform will create stories from content created by verified media editors and content creators across the web. Dynamic Stories is currently being tested in India, France, the United States and the United Kingdom, and will be available in other countries in the future. In India, Snapchat will use RSS feeds from media partners to automatically create stories for the Snapchat community in English, Hindi and Marathi.
Snapchat announced the launch of Dynamic Stories on Tuesday April 12 via a press release. Starting today, Snapchat members will see real-time updated stories in the Discover feed of their Snapchat accounts. Dynamic Stories will use RSS feeds to create stories from content that a publisher has already generated on the web. As mentioned, in India, Dynamic Stories will display content in different languages including English, Hindi, and Marathi. The company also plans to integrate various partners in other languages.
In India, Snapchat will initially feature content from publishers such as GQ India, MissMalini, Pinkvilla, Sportskeeda, The Quint, Times Now and Vogue India.
In the US, Snapchat has been associated with Axios, Bloomberg, CNN, Complex Networks, Condé Nast (Self, Vogue), ESPN, Insider, New York Post, Page Six, Self, The Wall Street Journal, The Washington Post, TMZ , Vice and Vogue for content presentation. British Vogue, GQ UK, The Independent and The Mirror are the media partners in the UK.
In France, the social media company partners with Femme Actuelle, Foot Mercato, Gala, GQ France, Le Figaro, Marie Claire FR, Paris Match and Vogue France for Dynamic Stories.
The social media platform has recently started testing several new features on the platform. Earlier this month, Snapchat unveiled a new feature allowing users to share videos directly from the YouTube app. It also introduced a set of new parental controls meant to protect users between the ages of 13 and 17 on the app.