Salesforce Calls Up Resellers As It Sees Immediate Model Shift

Tara Ridley (Salesforce).

Tara Ridley (Salesforce).

Credit: ARN

CRM and business software giant Salesforce has revealed its global ambitions to shift 10 percent of its business to an indirect sales model.

For a company that trades 100 percent directly, 10 percent is a big target. As part of a trial in New Zealand, Salesforce engaged 10 resellers in the market, including Datacom and LavaBox, which were the first launch partners in the cloud reseller program, with Micado being the latest entrant.

If the trial is successful in New Zealand, the seller plans to open its reseller pool to Australian partners.

The current makeup of Salesforce’s partner ecosystem consists of four streams: consulting partners involving global and regional system integrators (SIs); independent software vendors (ISVs); agency partners in marketing technology and the latest stream: cloud resellers.

Currently, Deloitte and Accenture are among the top two of Salesforce’s global SIs in Australia and New Zealand (A/NZ).


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