Rethinking Media Categories | Seth’s blog





It is where it arrives.

He is hosted in many places where he has only one house.

He wins and delivers on permission, or it’s spam.

It changes over time or it is static.

It is the work of an individual or the production of a community.

It is valuable because of network effects, or in spite of them.

It produces energy and momentum, or it absorbs them.

It’s rare or it’s widely available.

It thrives on the long tail or only works if successful.

He dances with the early adopters or soothes the feelings of the late majority.

It’s really live, or it takes advantage of the time lag.

He launches or he waits to be pressed.

This increases productivity or reduces it.

It is a catalyst for cultural change, or it feeds on cultural change.

He energizes and inspires, or he trolls with snark and irony.

People share it because it benefits them, or someone has to scramble to spread it.

It becomes obsolete very quickly or becomes more relevant over time.

It’s worth talking about, or it’s not.





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