Pixelworks Announces Seventh Generation Visual Processor, Redefining Performance Limits for Mobile Gaming

Pixelworks X7 enables revolutionary visual performance for mobile gaming by combining high frame rate, high resolution and HDR with extremely low latency and low power consumption

Shenzhen, china, November 17, 2021 / PRNewswire / – Pixelworks, Inc. (NASDAQ: PXLW), a leading provider of innovative solutions for video and display processing, today unveiled its latest seventh-generation mobile visual processor at its event from product launch to Shenzhen, aiming to exceed user expectations and the growing demand for uncompromising visual performance on mobile games. Specially designed to solve fundamental problems of visual performance of games on mobile devices, the X7 incorporates the ultra-low latency MotionEngine® Technology combined with an improved smart display and low power super-resolution.

The Pixelworks X7 processor dramatically improves video and image quality on LCD and OLED displays and enables refresh rates of up to 180Hz for FHD + resolution and 144Hz for WQHD + resolution, giving manufacturers ‘Extensive and comprehensive functions devices to achieve intelligent and superior display performance on mobile devices, smartphones, gaming devices, tablets to AR / VR HMD.

“Our X7 processor brings together the industry’s most advanced and highest-quality display enhancement features to enable revolutionary PC-like visual performance for mobile gaming,” said Leo Shen, senior vice president, general manager of the mobile division, Pixelworks. “By leveraging over two decades of display processing expertise from Pixelworks, as well as more recent collaborative efforts with game engine partners, we are breaking down the limits of gaming on a mobile device – making high resolution, high frame rate and low power consumption a reality, while reducing latency to almost zero. Aligning our X7 processor with a growing gaming ecosystem offers significant benefits for mobile device manufacturers and end users alike as the demand for AAA games on mobile devices continues to grow faster than any other. other gaming platforms. “

The Pixelworks X7 processor combines the functionality of all previous generations, with careful optimization for increased performance benefits aimed at dramatically improving the visual experience for mobile games. New and improved features of the X7 visual processor include:

Ultra-low latency MotionEngine® Technology: The mature MotionEngine® The technology has improved the low frame rates common in mobile games for smoother, smarter, and higher quality of motion. The new X7 visual processor takes superior movement to a whole new level with a tightly integrated solution as well as the creation and production of game content by cooperating with the market’s leading game engine platform. Through this integration with the mobile gaming ecosystem and further optimization of algorithms, the X7 visual processor effectively reduces latency after frame interpolation to the lowest physically achievable level. Additionally, by offloading GPU processing to deliver the best and smoothest animation, the X7 dramatically reduces power consumption of mobile devices, enabling high frame rate gaming over long periods of time.

Super-resolution low power: With over 20 years of experience in delivering image processing innovations to leading providers of projectors, video streaming services, and smartphones, Pixelworks has successfully brought cinematic visual quality from the big screen to devices. with much smaller screens. The X7 visual processor is the first generation to incorporate Pixelworks’ Low Power Super-Resolution technology, which exploits new advanced algorithms to improve image quality by increasing the resolution of content from low resolution to high resolution, while by allowing the mobile device to remain in a low power consumption state. As a result, users can enjoy the benefits of dramatically improved visual quality and enriched content and significantly longer high-quality gaming and video experiences. Low Power Super-Resolution technology will dramatically improve the visual quality of low-resolution games and enrich the variety of game content to be played on mobile devices.

3D noise reduction: The Pixelworks X7 processor takes the elimination of noise reduction for low-light videos to a whole new level. Due to underexposure, video distortion or noise may cause motion to appear blurry and dark, and rough when the display window is enlarged. Pixelworks’ new 3D noise reduction not only compensates for visual noise in 2D images, but also performs dynamic analysis between images for more precise noise reduction, resulting in clearer and more realistic movement.

HDR always enabled by AI: The Pixelworks X7 processor inherits and leverages the AI ​​capabilities initially introduced in its i6 processor. Using low-power AI to detect content characteristics, the X7 dramatically improves the display quality of photos, games and videos by dynamically adjusting local contrast and sharpness for an always-on HDR experience, including dynamic detection and preserving skin tones for a more natural look through custom color ranges and display modes. Specifically, by intelligently adjusting display panel attributes for ambient light conditions, user settings and dynamic contrast, sharpness, brightness and color temperature of content, Pixelworks AI Always-On HDR provides optimum visual performance, while greatly improving the visual experience for human eyes.

Excellent color grading: Color accuracy is the foundation of visual quality. Patented high-efficiency calibration technology built into the Pixelworks X7 processor enables consumers to enjoy lifelike color for all applications and content spanning the sRGB, DCI-P3 and custom color gamut. Pixelworks’ advanced calibration also provides full-screen color accuracy by correcting for color shift artifacts that can occur on low-light AMOLED panels. Additionally, by taking advantage of a newly introduced De-Mura algorithm, the calibration solution effectively alleviates several common display issues, such as color dots, bright dots, and dark dots caused by environmental conditions. intense lighting.

“We are delighted to cooperate with Pixelworks to create the mobile gaming ecosystem,” said Beibei Xiao, Greater China Business General Manager, Unity, “The release of the Pixelworks X7 processor is a major breakthrough in increasing frame rates, reducing gaming latency and reducing power consumption for mobile games. . It alleviates the problems that hamper content creators, production platforms and mobile device manufacturers to improve the visual quality of mobile games. We are looking forward to have deep cooperation with Pixelworks and bring more fascinating mobile games to our users. “

The Pixelworks X7 visual processor is expected to be available for commercial production in Q1 2022.

About Pixelworks
Pixelworks (NASDAQ: PXLW) provides leading edge content creation, video delivery and display processing solutions and technologies that enable highly authentic viewing experiences with superior visual quality, on all screens, from cinema to the smartphone and beyond. The company has over 20 years of experience providing image processing innovations to leading providers of consumer electronics, professional displays, and video streaming services. For more information, please visit the company’s website at www.pixelworks.com.

Note: Pixelworks, MotionEngine, and the Pixelworks logo are registered trademarks of Pixelworks, Inc.

Safe Harbor Declaration
This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These statements can be identified by the use of terms such as “begin”, “continue”, “will”, “expect”, “believe”, “anticipate” “plan” and similar terms or the negative of these terms, and include, but are not limited to, statements about accelerating the growth of the mobile gaming market, embracing excellence in display performance, and building a mobile gaming ecosystem. These statements are based on management’s current expectations, estimates and projections regarding the business of the Company. These statements are not guarantees of future performance and involve many risks, uncertainties and assumptions that are difficult to predict. Actual results could differ materially from those contained in forward-looking statements due to many factors, including, but not limited to: our ability to execute our strategy; competitive factors; the success of our products in larger markets; current global health and economic challenges, including the impact of COVID-19; and changes in our target markets, including in terms of demand. Further information regarding potential factors that could affect the Company’s financial results and which could cause actual results to differ materially from those discussed in the forward-looking statements is included from time to time in the documents filed with the Securities. and Exchange Commission of the Company, including its annual report on form. 10-K for the year ended December 31, 2020, as well as subsequent filings with the SEC.

The forward-looking statements contained in this press release are as of the date of this press release, and the Company assumes no obligation to update such statements, whether as a result of new information, future events or otherwise.

(PRNewsfoto / Pixelworks, Inc.)

(PRNewsfoto / Pixelworks, Inc.)



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SOURCE Pixelworks, Inc.

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