Partner with Kanarys to support the future of diversity, equity and belonging





HubSpot’s commitment to diversity, equity, and inclusion (DEI) best practices has been integral to our success, and we know it is for all companies in the HubSpot community. We seek to help our clients achieve their best performance by adopting these practices as well.

Our commitment to DEI has helped us foster a culture that values ​​a range of ideas from people with diverse experiences and backgrounds. We’ve invested countless hours of work, hired professionals, and sought out world-class expertise to identify DEI best practices, implement them, and measure their success.

While there is no finish line for this work, this massive effort has supported our company’s growth trajectory through talent acquisition, employee retention and workplace culture. work. We recognize that not every company has the resources to make an equivalent investment, but every company in the HubSpot community can make DEI a lasting advantage. We asked, shouldn’t it be easier for companies to identify and adopt DEI best practices and measure their success?

This increasingly common challenge faced by businesses of all sizes is why HubSpot Ventures is thrilled to announce its investment and partnership with canarya DEI technology company focused on providing the tools organizations need to create long-term systemic change around DEI.

Kanarys uses human resource information system integrations and artificial intelligence (AI)-based assessments to gather the data organizations need to tackle DEI challenges head-on. It’s important to know where to start, which is why Kanarys is now partnering with HubSpot to offer HubSpot customers access to its DEI Maturity Quiz.

This DEI maturity quiz identifies where companies are in their DEI journey and ways they can develop their DEI strategy for long-term success. It analyzes and evaluates best practices for critical DEI components, such as DEI councils, employee resource groups, unconscious bias training, paid apprenticeship programs, supplier diversity programs, and more. Additionally, HubSpot customers will now have access to Kanarys comprehensive library of guides and toolkits developed by DEI experts, available here (the invite code is HUBKAN@2022).

Kanarys co-founders Mandy Price, Star Carter and Bennie King all grew up in the Dallas area and attended the University of Texas at Austin where they became friends, but twenty years later the three called each other the co-founders of Kanarys. after experiencing inequalities in the corporate workplace. Driven by data, the co-founders of Kanarys are now on a mission to help companies identify opportunities to avoid common mistakes when implementing and measuring DEI initiatives.

Kanarys DEI Technology Dashboard

While many companies address diversity through quarterly trainings or specially organized committees, these initiatives often lack measurement of how inclusion and equity are addressed and have a real impact on the business model. . HubSpot has taken a detailed, fact-based approach to evaluating the performance of its efforts.

Kanarys makes it easy for any business to adopt an innovative data-driven approach by bringing together cutting-edge technologies such as AI, machine learning, and natural language processing to better understand the effectiveness of data-driven DEI initiatives. employee sentiment. and an organization’s systems, policies, procedures and practices.

Kanarys smart platform enables companies to uncover DEI stumbling blocks and develop proactive strategies to implement instead of being reactive under pressure. The opportunities for companies are that they can now retain their employees longer, create a healthier culture, develop more innovative products and solutions, and serve their customers with more empathy.

Joining Kanarys on their journey to create more equitable workplaces was a natural fit for HubSpot. Diversity, inclusion and belonging are essential to us, and we believe they are essential to helping our community grow. Using Kanarys, HubSpot customers will be able to launch or evaluate their own DEI initiatives to identify growth areas and implement DEI programs that drive growth and innovation.

Learn more about the Kanarys hereand HubSpot Ventures here.




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