Nvidia’s RTX 3090 Ti GPU prices are out of control

It was inevitable that Nvidia’s latest video card, the GeForce RTX 3090 Ti, would generate unprecedented demand. After all, this is Team Green’s latest flagship GPU and will likely represent the final product ever released as part of its Ampere-based lineup before the arrival of its next-gen RTX 40 graphics cards.

As expected, the 3090 Ti immediately sold out when it launched at select retailers. As a result, the secondary market price of graphics cards is now hitting the $3,000 mark. So now you’ll have to pay $1,000 above the manufacturer’s suggested retail price (MSRP) if you want to outfit your PC with the video card.

An Nvidia RTX 3090 Ti sits on a silver table.

PCMag noticed that the RTX 3090 Ti, which Nvidia launched with a price of $1,999, is now offered by third-party sellers on online retailer Newegg for $2,999, with some listings even reaching $3,236.

Naturally, interest in the Founders Edition of the RTX 3090 Ti will be high. However, even though it sold on Best Buy on Tuesday for $1,999, a retailer is offering the card for $3,849.

Ever since the GPU shortage began, eBay has been the go-to place for anyone looking to get a video card. To that end, PCMag used its Terapeak tracker to confirm multiple sold listings of the RTX 3090 Ti (which includes custom models) and found prices between $2,569 and $2,800.

Granted, that’s slightly more affordable than the other aforementioned listings in alt markets, but it’s still a high asking price for a graphics card no matter how you look at it.

The product page and pricing on Newegg for the Nvidia RTX 3090 Ti GPU.
Image source: PCMag/Newegg

PCMag speculates that the RTX 3090 Ti’s inflated prices can be attributed to its cryptocurrency mining capabilities – hash tracker NiceHash confirms that the card is among the most compatible GPUs for Ethereum mining. Any crypto miner who has equipped their setup with the RTX 3090 Ti can generate $5.25 per day, which would equate to $162.75 per month at current ETH rates.

Many products from Nvidia’s popular RTX 30 series impose a cap on crypto mining. The RTX 3090 Ti, on the other hand, is free of any Ethereum mining limiters.

If the Ethereum proof-of-stake concept materializes in the coming months – and all signs indicate that this scenario will materialize in the near future – then mining Ethereum on Nvidia cards will no longer be possible. Only time will tell if the initial investment is worth it for miners hoping to reap the rewards.

As for the general state of the GPU market in terms of pricing, we are approaching a stage where video card prices are finally returning to their MSRPs. Asus, meanwhile, is applying a 25% price cut to its Nvidia cards starting today.

Other custom models for Nvidia’s RTX 3090 Ti will be significantly more expensive than some of the aforementioned figures. For example, the starting price of the Asus RTX 3090 Ti TUF Gaming Edition will be $4,649 CAD, which would be $3,689 in US regions. Another variant from Asus, the RTX 3090 Ti ROG Strix LC, will be available for C$5,239.93 ($4,158).

Even if you’re able to buy the RTX 3090 Ti for its $2,000 MSRP, is it worth buying? For a full breakdown of the answer, check out our recent feature outlining its downsides and selling points. We also pitted it against its predecessor, highlighting the differences.

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