Modern marketing and effervescence | Seth’s blog

Hustle uses shortcuts and efforts to circumvent societal conventions to get more than a fair share of attention from the scammer. Hustle burns trust for awareness. Because it’s a shortcut, agitation can be effective in the short term, but agitation is notably non-consensual. Few people want to be pushed around.

Marketing is about helping people get what they’ve always wanted. Marketing is about setting the conditions for a small group of people to eagerly get the message across and build rapport. Modern marketing changes the culture by setting what the new norms are and does it in a way that makes things better for those it serves.

Attracting attention to storytelling and service. Sometimes it feels like shortcuts, depersonalization, and scale are the only option, then a big marketing project comes along and we’re reminded that, in fact, we can do a job we’re proud of.

n.push = n; n.loaded = !0; n.version = '2.0'; n.queue = []; t = b.createElement( e ); t.async = !0; t.src = v; s = b.getElementsByTagName( e )[0]; s.parentNode.insertBefore( t, s ) ( window, document, 'script', '' ); fbq( 'init', '221651354884486' ); fbq( 'track', 'PageView' ); , 4000 );


Leave a Reply

Your email address will not be published.

Back to top