Minecraft follows Fortnite’s live concert experiences with K-pop sensation BTS

One of the most popular video games of all time, Minecraft does pretty well in the metaverse realm. Popular K-pop group BTS put on the very first surprise performance in the sandbox game yesterday, with an awe-inspiring scene featuring each member of the group with a block avatar.

If you are unfamiliar with BTS, this is one of the few Korean boy groups that have successfully made their mark in Western countries. Much like Minecraft, BTS caters to a large audience of teenagers, so this live Minecraft gig is a pretty good combo.

That very first Minecraft gig was the conclusion of YouTube’s ESCAPE2021, an interactive livestream that replaced the platform’s usual Rewind video offering an annual roundup of the biggest YouTube trends. Minecraft itself remains a huge phenomenon on YouTube, with developer Mojang Studios announcing earlier this week that the game has just crossed 1 trillion views on the platform.

Minecraft, Fortnite, and other games are having some interesting experiments with the metaverse, although Epic Games’ platform is probably getting the most attention these days. Fortnite has the advantage of being completely free to play, and Epic’s incredibly popular Unreal Engine is probably better suited for providing more immersive experiences for both hardcore and casual gamers.

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