Microsoft Edge gets yet another shopping feature

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Microsoft has been busy working on its Edge browser, and many of the changes are not well received by the community. Many of these tweaks have focused on using the browser as a shopping tool, and now Microsoft is adding a new feature that will allow you to use the browser as a price tracker.

In a blog post, Microsoft announced the new feature coming soon to Edge. According to Liat Ben-Zur, corporate vice president at Microsoft, “Microsoft Edge is here to alleviate some of the stress by helping you keep tabs on products you’ve recently viewed and alerting you to price changes. .

The functionality will be integrated into the Edge browser, where many users might be annoyed. There are many websites and browser extensions that offer price tracking, and if a user wants, they can download them. Adding these browser-level shopping features will add to the perception that Microsoft is adding weight to Edge with features designed to make the business money from affiliate revenue.

Microsoft is citing some of the other shopping features it has added to the browser, and there are quite a few of them. “This feature, combined with our other built-in tools such as price comparison, price history, easy access to customer ratings and expert reviews, and our autofill coupon tool, is as if Microsoft Edge becomes the personal shopping assistant you always need, ”says Ben-Zur.

While all of these sound like positive features, many users would prefer it not to be part of their browsing experience automatically, and it could ultimately push more users away from Edge and to third-party browsers like Chrome and Firefox.

Of course, with Microsoft making it harder to switch browsers and even blocking third-party tools that directly replace Edge functionality in Windows, switching isn’t as easy as it used to be.

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