Meta, formerly Facebook, acquires VR Fitness Supernatural app

Facebook’s rebranding as Meta was followed by the acquisition of Within, the company behind the VR Supernatural training service.

According to The Verge, Meta recently revealed that the studio behind Supernatural will be joining the company, adding to the roster of studios owned by what was once known as Facebook’s Oculus division.

The company said Within will continue to work on the popular fitness app and also help Meta’s Reality Labs “improve future hardware to support VR fitness apps.”

Picking up meta indoors doesn’t necessarily come as a surprise. Facebook has spent the last few years acquiring tons of popular VR studios, like Lone Echo devs Ready at Dawn, the team behind Beat Saber, and others working on projects some have called the VR versions of Fortnite and Roblox.

Supernatural has been one of the real success stories in virtual reality fitness, featuring high impact, movement-based cardio exercises.

Facebook’s name change to Meta comes as the world’s largest social media company grapples with criticism from lawmakers and regulators over its market power, algorithmic decisions, and policing abuse of its services. CEO Mark Zuckerberg, speaking at the company’s live-stream virtual and augmented reality conference, said the new name reflects his investment work in the metaverse, rather than his namesake social media service, which will continue to be called Facebook.

Meta is also reportedly developing a smartwatch with a front camera and a rounded screen, according to an image of the device found in one of the tech giant’s iPhone apps. The watch would have a removable strap and a button at the top of the watch case. The large screen resembles that of the Apple Watch.


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