Realme has grown its presence in India by regularly launching new devices. The company owned by Chinese BBK Electronics offers a range of smartphones to take on Samsung and Xiaomi. Besides phones, it also offers various connected devices, including smartwatches and wireless stereo headphones (TWS). Realme has also recently ventured into clothing and personal care introducing sweatshirts, t-shirts, caps and even electronic toothbrushes and hairdryers. Earlier this week, Realme expanded its flagship Realme GT range in the country and launched the Realme GT Neo 2 as its most affordable offering in the new series.
In this week’s episode of Gadgets 360 podcast, Orbital host Akhil Arora and critics editor Jamshed Avari chat with Madhav Sheth, Vice President of Realme and General Manager of Realme India, Europe and Latin America, which takes us behind the scenes of Realme.
Sheth says that with the arrival of the Realme GT series, the company has left its previous Realme X family. However, the new series claims to be built on the legacy of the Realme X range and aims to deliver a flagship-like experience. at attractive prices.
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“You will see many GT products in Realme’s portfolio very soon,” said Sheth. It also says the company plans to bring new Realme GT phones next year with support for 125W fast charging.
Unlike its other series, Realme aims to deliver a full and comprehensive experience through the Realme GT series, the executive told us during the conversation.
“You don’t pay the price for logos, you pay the price for technology. And I think if you’re paying the price for technology, you should feel it. And that’s what GT is going to be, ”he says.
The Realme GT series got bigger with the addition of the Realme GT Neo 2 on Wednesday. The new Realme phone comes with features like a 120Hz display and Qualcomm Snapdragon 870 SoC to compete with models like the Samsung Galaxy M52 5G, Mi 11X 5G, and Poco F3 GT.
The Realme GT Neo 2 also comes with 5G connectivity and 65W fast charging. It is the third model in the Realme GT series after the Realme GT 5G and the Realme GT Master Edition which goes on sale in India. . The price of Realme GT Neo 2 in India starts at Rs. 31,999 for the base 8GB RAM + 128GB storage variant and goes up to Rs. 35,999 for the 12GB + 256GB model.
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Along with the Realme GT series, Sheth talks about Realme’s ongoing research and development in India. He also mentions the existing decision of “Make in India” by manufacturers like Realme to locate their production in the country.
“Where India is at this point, it all revolves around assembly and semi-manufacturing,” he said, adding that he is optimistic that the country will move towards a full local production over time.
Sheth also highlights the growth Realme has achieved so far in ongoing sales this holiday season. He says the company managed to generate Rs. 3,500 crore in sales during the sale and became the number one brand on Flipkart across all product categories including smartphones, laptops, audio and ANC (active noise cancellation).
Along with online sales, Realme plans to expand its offline presence in the country. Sheth says there are plans to have 1,000 offline stores next year where he would showcase his entire ecosystem of products to consumers.
We also ask Sheth how Realme differentiates the experience when launching multiple products on a regular basis. He says the goal of hosting a number of product launches is to grow the community.
“It’s not about whether we’re launching so many products at the same time or whether people are confused, but they’re all different product categories. We give more choices to users. We get more options for users to choose from what their current portfolio is in the market, ”he says.
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Later, the head of Realme India also explains why we are seeing 5G phones everywhere despite the telecom networks yet to roll out their next generation cellular services.
You can listen to our full 40 minute chat with Sheth by pressing the play button on the built-in player above.
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