Internet Stuck at Cat’s Reaction to Feline Face Filter

A cat’s response to its owner using a cat face filter has taken off after a viral video on TikTok has been viewed more than 7 million times.

The video was shared on March 26 and was posted by user kittanne_pixel, featuring her and her black and white cat Pixel. In the video, the TikTok user tries a filter on her face that looks like a fluffy gray cat – much to the chagrin of her real cat who hilariously stares at the screen.

TikTok users have been let down by the hilarious video, which has racked up over 1.5 million likes and over 29,000 comments.

“The gentleman was too stunned to speak,” one commenter joked, while another said, “Your cat is stuck between confused and scared.”

Far from the first comedic use of a cat filter, last year a lawyer turned red after accidentally using a filter during a zoom conversation with a judge in a video that received worldwide attention.

Filters and effects that change the face in an image have been around for years. Often hailed as the original multimedia messaging platform, Snapchat was released on the App Store in 2011, allowing users to share photos and videos that could be edited with filters, effects, and captions.

But the first use of the innovative AR facial editing technology can be traced back to a company founded in 2013. Looksery launched a Kickstarter to crowdfund an app that allows users to change their facial features, add effects and transform their faces into 3D characters in real time with AR technology. Launched in October 2014, the app was the first look at what was to come: helping users slim their faces, remove blemishes and, of course, allow them to turn themselves into fun characters.

In 2015, Snapchat acquired Looksery for $150 million and quickly launched Snapchat Lenses that let users edit their image in real time.

By mid-2019, AR face filters were everywhere. Added to Instagram and Facebook, the immersive technology has become part of everyday life and has even raised concerns about their ability to change the way we see ourselves, leaving people dissatisfied with their natural appearance.

Far from being a subtle filter, kittanne_pixel’s video has entranced TikTok users thanks to Pixel the cat’s hilarious response.

“I thought I knew pure joy, and then I watched this video,” one TikTok user wrote in the comments. Another said: “Never seen a cat so scared.”

Another commenter joked, “Kat said, ‘That’s it, no more catnip’.”

news week has reached out to kittanne_pixel for comment.

scared cat
An archive photo of a scared cat hiding under a blanket. A cat’s response to its owner using a cat face filter has left the internet in a rut.
Sparkle/Getty Images

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