“In it together” | Seth’s blog





This is not what we usually hear. To have “us”, we often need “them”.

To make a profit (or a fuss) in social media, the math is usually the division, not the addition.

And as the media has infiltrated every corner of our lives, it often thrives on discord.

The irony is that the network effect that powers our culture (it works best when others use it too) depends on connection.

When Stewart Brand put a photo of Earth from space on the cover of the original Whole Earth Catalog, it was a revelation for many. The photo was new, but the image was also a timeless reminder of how futile it is to forget the very nature of our finite world.

Ideas can spread and multiply, creating new opportunities and new frontiers. But we’re still on the same planet, no matter how much a few people spend to (almost) go to orbit.

As we begin to move past a century of industrialization, we all face the impact that the industrial engines we depend on have created. Chronic change in the climate of the entire planet will be the most important driver of change in the next twenty years. For all of us, not just a few.

Unlike current events or politics, this is neither local nor temporary. It is difficult to fight against bad weather, because it changes all the entrances and exits of our life.

The first step is to realize that we are in the same boat.


In the past, when I was a book wrapper, I created a series of bestselling almanacs. Almanacs have been around since Benjamin Franklin, and even in the web age, they serve a useful function. Putting together relevant tables, facts, explanations, lists and history in an easy to reference and share format gives us a chance to agree on what we agree on, a common ground to go on. forward.

I am in the process of assembling a global team of people interested in volunteering to contribute to the new Carbon Almanac. It’s a non-profit, group effort designed to create a print and digital document that fills the vital niche between edge and apathy.

We are currently 40, from 20 countries, working on the first versions. If this is something you have the time and the inclination to contribute to, I hope you will take a minute to fill out this quick form. We will invite people to join us next week. Thank you.





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