How our startup boosted productivity with the ‘get s *** done’ day – TechCrunch

During the pandemic, we realized that we were overwhelmed with work and overloaded with information. So we had an idea to solve this problem.

At Travelpayouts, we plan a one-year strategy, then each team plans iterations for each quarter, and in one quarter, we plan two weeks ahead. By doing so, every day propels the company towards its goals.

However, unexpected challenges and tasks appear daily in all areas. For example, managers are sometimes overloaded with meetings that affect their productivity. So it’s no surprise that some tasks miss deadlines and add up over time.

To improve our productivity, we have introduced a Getting Shit Done Day (GSDD): our employees set clear goals and are given specific, usually non-trivial, tasks with little or no communication (we encourage our employees to avoid social media at this topic day, but we’re not looking over their shoulder). The goal of GSDD is to increase the time we spend doing deep work by minimizing distractions for one day every two weeks.

After two months of testing the GSDD in our marketing and business development departments, we have seen some results. First, long-term projects, which took weeks before, started ending earlier. Second, we were able to explore a few topics that we never touched on – for example, monetizing our own traffic through affiliate programs, effective outreach methods, and email marketing best practices.

Thanks to the GSDD, we also looked at tasks that were otherwise left out:

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