How brands that advertise on the internet can stay on the right side of the ASA

The Advertising Standards Authority (ASA) is the UK body charged with policing advertisements shown across a wide range of media channels. During its long life, it has evolved several times to meet modern requirements. Now The Drum is speaking to Guy Parker, the ASA’s long-serving CEO, to understand how it is tackling internet and social media advertising rule-breakers.

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