Google on Friday asked a US federal judge to dismiss the majority of an antitrust lawsuit brought by Texas and other US states that accused the search giant of abusing its dominance in the advertising market by line.
Google said in its court filing that states failed to demonstrate that it was illegally working with Facebook, now Meta, to counter “header bidding,” a technology publishers developed to make more money from advertising placed on their websites. Facebook is not a defendant in the lawsuit.
The states had also alleged that Google used at least three programs to manipulate ad auctions to coerce advertisers and publishers into using Google’s tools.
Google responded that the states had a “collection of grievances” but no evidence of wrongdoing. On some allegations, Google argued that the states waited too long to file their lawsuit.
“They criticize Google for not designing its products to better meet the needs of its rivals and for making improvements to those products that leave its competitors too far behind. They see the ‘solution’ to Google’s success as a brake on Google,” the company said in its filing.
Google asked that four of the six counts be dismissed with prejudice, meaning they could not be retried in the same court.
Texas Attorney General Ken Paxton said they would continue the fight. “The society whose motto was once ‘Don’t Be Evil’ is now asking the world to look into their blatant monopoly abuses and see no evil, hear no evil, and speak no evil,” he said. he said in a statement.
The Texas lawsuit had two other claims based on state law made against Google that were stayed in September. The search giant did not ask for their dismissal on Friday but perhaps in the future.
The lawsuit is part of a long list of federal and state antitrust investigations and litigation against Big Tech platforms.
© Thomson Reuters 2021