Go Disco hosts local events to make you do cool stuff in town – TechCrunch

The heyday of Foursquare is long gone, but the problem of finding cool local stuff to do with it still lives on. Most people seem to make it work through a sometimes reluctant combination of Facebook or Instagram and word of mouth, but the reality is that there aren’t a lot of great apps that help us get out of apps and get us out there. make it to the world. For Go Disco, this is the priority.

“At the simplest level, this is an app to take you offline, with the people you care about most,” Go Disco co-founder Sean Conrad told TechCrunch. Go Disco is an event recommendation engine, but Conrad also sees the app as a philosophical antidote to social media that drives engagement to keep users connected.

“… The duality or the crazy irony here is that the more technology has been applied to things like medicine, logistics, transportation, it’s literally like miracles. It saves lives and makes the world more efficient, ”said Conrad. “But there is this bad side, it is the markets applied to our social lives. Despite this magical and personally vigorous device in our pocket, it is like a nightmare for our social lives.

The app was founded by Conrad, a consumer apps developer, and Jesse Berns, a data scientist. It launches today for iOS, with an Android version slated for the middle of next year. At launch, Go Disco will only offer great things to do in Los Angeles, but it plans to expand quickly to New York, Washington, DC, San Francisco, Miami, Portland, and Austin in 2022.

Go Disco searches and sorts local events with a combined approach, mixing automated systems that extract information about public events with a human editorial team that can find community-specific and more underground events that might not appear elsewhere.

The company’s event aggregation technology combs through the lists of public events and sorts things by relevant terms, which are then matched to terms from a list of 65 interests. When people sign up for the app, they are supporting the LGBTQ community and activism list, escalation and books interests.

Conrad underscored the importance of human contact in Go Disco’s recommendations, noting that it’s also a way for the app to ensure the recommendations are inclusive and thoughtful. It also aims to make the app’s recommendations more personalized and community-driven than a catch-all event calendar that places the burden of decision-making on the user.

For Go Disco, less is more. Rather than being a comprehensive guide to everything going on in your corner of town, the app aims to give you a small selection of the things that she thinks you will enjoy the most. “We don’t need to have it all… we just need to show people three or five perfect niche things,” Conrad said. “The perfect app is you open it, the thing you want to do is right there and you’re done. “

The first version of the app launches today, but the team plans to deepen the experience by incorporating a social layer. By March of next year, Go Disco plans to add a way for users to communicate about upcoming events with each other in responses threaded on the app, although for now they will need to. be satisfied with the normal sharing and calendar features.

With an added social layer, Go Disco aspires to take people out of the kind of arduous text threads they could use to coordinate with groups of friends and into something specially designed to connect people to the events around them. With event-specific conversations, you can get in and out of what’s relevant without the need to go back and forth in endless, disorganized group text.

“You know, I have my climbing friends, my foodie friends and my musician friends. Some of them overlap, some don’t, but I don’t want three extremely loud text threads on this, ”Conrad said. “I would like to be able to dialogue with these groups of friends and stay in touch with them. But I also don’t want to go to all the live music events that all of my live music friends want to go to.

Go Disco is still in its infancy, but he has a few ideas on how he would like and wouldn’t want to make money. The app won’t sell user data and would rather take a share of ticket sales or charge dedicated users for premium features. Conrad points out that Go Disco would want to be thoughtful if they implemented promoted events, as the whole project depends on thoughtful curation. Maintaining a healthy signal-to-noise ratio is essential, as is an emphasis on connecting people in real life, ideally to make them happier.

“It’s very sad and scary to imagine having children growing up in a fictitious world created by Mark Zuckerberg, which basically looks like an amplification of weird algorithms designed to make us fight against each other,” said Conrad. “…. What we thought a lot is that empathy can alleviate a lot of that and we believe very strongly that being together is like the empathy forcing function. “

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