Article by: MindMotion Microelectronics
MCU veteran Geoff Lees has joined MindMotion Microelectronics as Senior Vice President of Strategy and Innovation.
MCU veteran Geoff Lees has joined MindMotion Microelectronics as Senior Vice President of Strategy and Innovation.
Prior to his new role, Lees was Senior VP and GM of Edge Processing Business Unit at NXP Semiconductors, where he led the product and R&D teams to drive growth in the microcontroller, application processor and network processor businesses, building NXP into a giant in the embedded systems industry. Before NXP, Lees was Senior Vice President at Freescale Semiconductors, in charge of the microcontroller and application processor business.
With over 30 years of expertise, Lees is a veteran of the MCU industry. He introduced the first 32-bit flash memory MCU, led the development and launch of the first Cortex-M0 and dual-core M0/M4-based MCU, innovated the Arm-based heterogeneous asymmetric multicore architecture, and launched the crossover processor concept with i .MX RT families. Lees also powered the i.MX Application Processor as the most popular Arm-based device in the automotive, industrial, e-readers and mass markets.
“Geoff’s entry into MindMotion is of extraordinary value. As an outstanding leader in the embedded systems industry, Geoff brings us not only professional experience, but also fame and connections,” said Dr. Zhongjie Wu, founder and president of MindMotion. “With Geoff’s participation in MindMotion, it is beneficial to build MM32 into a cutting-edge product portfolio, make MM32 known in China and globally, and expand its presence and increase its market share with more customers. It may also provide an incentive for us to develop a long-term strategy for the future growth of MM32 MCU in high-end industrial, IoT microcontrollers and automotive electronics.”
