FuboTV launches its first Sportsbook, in Iowa and on iOS

The era of sports betting in the United States has arrived and streaming service FuboTV is springing into action with the launch of its first sportsbook. The aptly named Fubo Sportsbook is now available in Iowa for those who are at least 21 years old, which is the usual age for this type of gambling in the US

Fubo Sportsbook is a combination of betting and sports information and entertainment with “an industry first integration of an owned and operated sports betting platform with a live TV streaming experience.” The app’s “Watch Now” feature uses FuboTV’s first-party data (i.e., what it has learned about you over time) “to allow users to instantly watch betting content based on what they stream — even if they change channels.”

Fubo Sportsbook is available on FuboSportsbook.com or as an iOS app. Fubo says it will roll out additional features for the app after regulatory approval that will integrate even further with the FuboTV experience.

Fubo Sportsbook on iPhone images.

“We are excited to launch Fubo Sportsbook and bring American sports fans a next-level interactive viewing and gambling experience — one that’s completely tailored to the sports and entertainment they care about most,” said Scott Butera, president of Fubo Gaming , in a press release. “As the industry continues to grow, it becomes increasingly important to meet the growing demand from sports fans for personalized and immersive experiences. We want to realize that by integrating with FuboTV.”

FuboTV is one of the smaller streaming services in the United States, with 681,721 as of the second quarter of 2021. Its streaming plans start at $65 per month and are comparable to the leading services in the US, Hulu With Live TV and YouTube TV, which also sharing that monthly price. FuboTV has a strong stable of sports content, including some sports-focused add-ons that aren’t available anywhere else. FuboTV is also one of the few services (along with YouTube TV) that has live sports events available in 4K resolution.

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