Acquires Balloon Group – FinSMEs

fast forward, a Mountain View, CA-based provider of a social retail marketing platform, acquired Balloon Group, an integrated e-commerce platform provider.

The amount of the deal was not disclosed.

With the acquisition, will accelerate growth and expand operations.

Led by CEO Matias Poso Alonso, Balloon Group serves Fortune 500 customers’ integrated e-commerce needs, primarily in Latin America. As authorized partners of Adobe, AWS, Meta, Google and VTEX, they create and optimize e-commerce solutions and digital advertising campaigns. The company is based in Buenos Aires, Argentina, Mexico City, Mexico, and Valencia, Spain.

Led by CEO Mark Shmulevich, develops SaaS subscription solutions that enable enterprises and retailers of all sizes to create their own digital advertising conversion funnels inside social media and optimize post-click customer journeys using precise data. The company has received seed funding from Silicon Valley’s General Catalyst, Ulu Ventures, AllTurtles, Correlation Ventures and Family Offices from the U.S. and U.K., and has a global footprint serving 54 customers in 11 countries.




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