Comcast’s Internet Essentials Program and Goodwill Industries International Expand Employee Development Efforts Nationwide

Comcast donates more than $800,000 providing career development and training services for thousands of people through Goodwill® Career Centers; Company also offers free WiFi through its Lift Zones program

PHILADELPHIA, November 17, 2021 /PRNewswire/ — Today, Comcast’s Internet Essentials program announced an important new partnership with Goodwill Industries International to help thousands of low-income adults at Goodwill nonprofits learn about the United States. In addition, Comcast will install free Wi-Fi access at Goodwill locations so that people can go online to search and apply for jobs and take digital skills training and certification programs to prepare for entry-level and intermediate careers.

According to the World Economic Forum, nine out of ten jobs will require digital skills by 2030. Today, the National Skills Coalition estimates that a third (31 percent) of American workers still lack basic digital skills.

“Access to the Internet offers workers a life-changing path to acquire the skills they need to climb the economic ladder and prepare for the jobs of the future, but not everyone is able to take full advantage of the technology,” said Broderick Johnson, executive vice president, public policy and executive vice president, digital equity, at Comcast Corporation. “Greater adoption of the internet and more digital skills will not only lead to better paying jobs, but also make our country more competitive globally.”

“Goodwill has a long history of empowering job seekers to prepare them for success. From creating resumes and preparing for interviews, to connecting job seekers with local employers and community colleges, we offer a range of services to people who need opportunities,” said Steven C. Preston, president and CEO of Goodwill Industries International. “This partnership with Comcast will provide many Goodwill participants with free connectivity and discounted devices, which are essential for people to access training and basic support to get ahead. Our partners at Comcast help us ensure those job seekers have economic acquiring mobility and pursuing new beginnings with confidence.”

Comcast’s investment will bring training and free Wi-Fi to the following Goodwill locations nationwide:

  1. Palmetto goodwill (Charleston, SC)

  2. benevolence South Florida (Miami, Florida)

  3. Goodwill Industries of the Chesapeake (Baltimore, Maryland)

  4. benevolence Houston (Houston, Texas)

  5. Goodwill Easter Seals Minnesota (Saint Paul, Minnesota)

  6. Goodwill Industries of Northern Illinois and Wisconsin Stateline Area, Inc. (Rockford, Illinois)

  7. Goodwill Industries Knoxville (Knoxville, Tennessee)

  8. goodwill of Southern New Jersey and Philadelphia (Maple Shade, NJ)

Eight goodwill organizations have come on board and two more goodwill markets will be mentioned in the coming months.

Last September, Comcast announced a multi-year program to launch more than 1,000 WiFi-connected “Lift Zones” in community centers nationwide, in partnership with its network of thousands of nonprofit partners and city leaders. Lift Zone sites complement Comcast’s Internet Essentials program, which in 10 years has helped connect more than 10 million low-income people to the Internet at home.

Project UP & Comcast’s $1 billion Commitment to promoting digital equality:
For more than a decade, connecting more people to the Internet and the technology they need to participate and excel in an increasingly digital world has been at the heart of Comcast. Looking to the next decade, the company is building on that foundation and increasing its impact through Project UP, a comprehensive initiative to advance digital equality and build a future of limitless possibilities. Backed by a $1 billion Project UP, committed to reaching 50 million people, includes the programs and community partnerships in Comcast, NBCUniversal, and Sky that connect people to the Internet, promote economic mobility, and open doors for the next generation of innovators, entrepreneurs, storytellers and creators. For more information on Project UP and the latest on efforts to tackle digital inequality, including the recent expansion of the Comcast RISE Investment Fund to provide millions of grants to small business owners of color and Comcast’s investment in research to increase diversity in the technology and digital fields, visit

About internet supplies
Internet Essentials is Comcast’s signature digital equity initiative and the nation’s largest and most comprehensive broadband adoption program. In 10 years, it has helped connect 10 million low-income people at home to broadband internet, most of them for the very first time. Internet Essentials has a comprehensive design that addresses each of the three major barriers to broadband adoption. This includes: multiple options to access free digital literacy training in print, online and in person; the ability to buy a heavily subsidized, low-cost computer capable of the Internet; and cheap, fast internet service for $9.95 per month, plus tax. The program is structured as a partnership between Comcast and tens of thousands of school districts, libraries, elected officials and nonprofit community partners. Comcast has never increased the price of the program. Visit to learn more about Internet Essentials and Comcast’s commitment to education and digital justice. To apply, visit or call 1-855-846-8376 for English or 1-855-765-6995 for Spanish.

About Goodwill Industries International
Goodwill Industries International is a network of 156 community-based, autonomous organizations in the United States and Canada with a presence in 12 other countries. Goodwill, a 501(c)(3) non-profit organization that helps people find work, is recognized with GuideStar’s highest rating, the Platinum Seal of Approval. Local Goodwill organizations provide employment, job placement and training services, and other community programs funded by the sale of donated clothing and household items in nearly 3,300 stores and at®. Last year, more than 20 million people used computers and mobile devices to access Goodwill services, and more than a million people received personal services. For more information or to find a Goodwill location near you, visit Follow us on Twitter: @GoodwillIntl and @GoodwillCapHill, and find us on Facebook, Instagram and YouTube: GoodwillIntl. Apply to our Legislative Action Center at

Logo of Goodwill Industries International, Inc.  (PRNewsPhoto/Goodwill Industries International, Inc.) (PRNewsfoto/Goodwill Industries Internationala)

Logo of Goodwill Industries International, Inc. (PRNewsPhoto/Goodwill Industries International, Inc.) (PRNewsfoto/Goodwill Industries Internationala)



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