Calii pockets $22.5 million to build the future of groceries in Latin America – TechCrunch

Grocery delivery startup Calii carves a share of the $1 trillion grocery and food delivery market in Latin America with its approach to reducing supply chain inefficiencies groceries so they can get produce and thousands of other groceries to customers’ doorsteps in less than two hours.


Calii App

To further this mission, the company on Friday announced a $22.5 million Series A funding round co-led by Dalus Capital and JAM Fund, with participation from backers including Forerunner Ventures, Streamlined Ventures, Y Combinator and Base10 Partners. To date, he has raised nearly $35 million.

David Eduardo Arrambide Montemayor and Maurizio Caló Caligaris, both Stanford-trained engineers, launched Calii, a mobile grocery app that connects with producers and brands to automate the end-to-end supply chain and deliver more than 5 000 products, such as fresh produce, meat, seafood and prepared meals, via a network of micro-distribution centers.

This not only saves customers food, but reduces environmental waste by up to three times, CEO Arrambide Montemayor told TechCrunch via email.

“By removing intermediaries and reducing inefficiencies, we generate more profits for producers and pass greater savings on to our users,” he added. “Our products are priced at or below traditional supermarkets, such as Walmart.”

Calii operates in what has become quite a crowded space aiming to boost Latin America’s current online grocery sales by less than 5% in the retail market. Arrambide Montemayor sees the company’s competitors as falling into three categories: marketplaces, like Cornershop, quick-trade, like Jokr and Rappi Turbo, and full-service grocery stores, like Jüsto and Merqueo, with the latter four companies all having attracted venture capital over the past year.

What differentiates Calii from these players is the price, speed and reduced number of products.

“Our technology-driven approach to automated micro-fulfillment centers, digitized picking and packing, machine learning, and big data algorithms for SKU selection and demand forecasting and concentration on ultra-fresh produce and groceries, makes us the top-rated grocery app, replacing the weekly grocery trip to the supermarket,” he added.

When Arrambide Montemayor and Caló Caligaris launched the company in March 2019, the team spent the first 24 months in two markets perfecting the model, user experience and unit economics.

Over the past 12 months, Calii has more than tripled its revenue. In Monterrey, its largest market, the company delivers more than 2,000 orders a day, and the average order value is over $40. During the same period, the company increased its workforce by 250% to more than 250 employees and operators.

With this funding, the company is entering a new phase of lightning-fast expansion and growth, Arrambide Montemayor said. It is expanding its presence in Mexico and the rest of Latin America, with plans to be present in more than 14 cities and several countries over the next six months.

In addition, it is rolling out new complementary products, services and categories, including appliances and electronics; Market, with more than 40,000 grocery items with same-day or next-day delivery; and buy now, pay later by offering Calii Pay. The financing will also allow the company to triple its workforce and exceed 10,000 daily orders.

“To really break into the $1 trillion grocery market in LatAm, we understand that we can’t be a premium service, charging 20% ​​more than the supermarket; therefore, we are rebuilding and automating the grocery supply chain from first principles, injecting technology and data into every layer, to deliver ultra-freshness with cost savings,” added Arrambide Montemayor. .

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