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The pandemic has propelled the application of advanced technologies across a variety of different industries to drive user engagement and business efficiency. According to KPMG, nearly 60% of executives agree that COVID-19 has created momentum to accelerate digital transformation initiatives.
This also applies to individual habits and behaviors that have changed significantly post-pandemic as online and virtual experiences are now commonplace. Signs of changing market behavior have encouraged our experience design company to create experiences that enhance different aspects of culture, heritage, tourism, sports and entertainment through partnerships with companies in the States United States, Saudi Arabia, Europe and the Far East. As the concept and design of the metaverse continues to evolve, people will seek out more engaging and impactful experiences in the virtual realm, which will present new opportunities for the experience design and immersive events industry.
What is experience design?
Experience design is about building emotional and inspiring connections between people and brands. An experience designer leverages the right balance between touchpoints and immersive technologies to deliver flexible and intelligent solutions across multiple platforms. The key to designing experiences is implementing interactive technology to turn immersive experiences into unforgettable memories. Emotional journey mapping, coupled with AI and immersive technology, will be crucial in redefining how audiences interact with various events and how they interact with the online world.
When creating an experience, in collaboration with the institution or brand, a creative team of architects, designers, engineers, developers, coders and content providers combine their talents to bring ideas to life. human-centered experiential travel.
There are three types of user experience in the industry that will drive engagement and interaction. This includes permanent exhibits and experiences; that is, transforming permanent spaces, such as engagement centers or museums, into multi-sensory experiences that take guests on an extraordinary adventure. The second type of experience includes ephemeral/temporary events that may require more artistic creativity, storytelling and production, such as festivals, performances and exhibitions. Finally, there are also virtual experiences, where the experience design must immerse the audience in a hyper-realistic and fully interactive environment via virtual platforms.
Brands will need to constantly track and innovate in order to drive user engagement. One of the next challenges will be adapting new cutting-edge ways to interact with users in the metaverse. Virtual experiences will therefore provide a new window of opportunity as technology continues to develop rapidly.
What future for design and the metaverse?
According to a recent report by Reports and Data, the global metaverse market size is expected to reach USD 872.35 billion by 2028 and register a revenue CAGR of 44.1% during the forecast period. The Metaverse is poised to revolutionize the way products and brands interact with their audiences and technologies such as augmented reality and virtual reality, along with a team of experience designers, could help bring co -creation at metaverse. This disruptive approach is already visible in the arts sector where headsets and controllers can simulate virtual art utensils and allow people to engage and interact as artists.
Experience design offers many opportunities for co-creation in the metaverse, brand innovation as well as job creation for young tech-savvy individuals. In order to thrive in the virtual world, it will be necessary for companies to adapt their business model and leverage experience design to become a co-creating partner in the emerging metaverse.
Khalid Al Muawad is the CEO of Midwam.
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