Bharat Petroleum Partners with Microsoft to Accelerate Digital Transformation





Bharat Petroleum Corporation Ltd. (BPCL) has entered into a seven-year partnership with Microsoft to accelerate its digital transformation and provide an enhanced experience for its customers.

Microsoft said the services it will provide to BPCL include infrastructure-as-a-service (IAAS), platform-as-a-service (PAAS), network and security services in the cloud, including native Azure services on Azure. data factory, application programming interface (API), internet of things (IoT) and analytics.

The partnership is part of BPCL’s digital transformation effort, dubbed ‘Project Anubhav’, through which the company aims to deliver a consistent customer experience across all its divisions.

Rahul Tandon, chief general manager (Project Anubhav) at BPCL said: “Through our cloud-based digital transformation project, we are focused on building innovative and customer-friendly solutions that are increasingly interconnected, smart and always available and a single window from BPCL delivers seamlessly. to customers.”

BPCL said it is using Microsoft Teams and the workplace productivity suite to deliver a secure collaboration experience to BPCL’s employees across the country.

“By bringing together BPCL’s operational expertise with Microsoft’s cloud and AI capabilities, our partnership will help strengthen BPCL’s business with trust and security at its core,” said Anant Maheshwari, President of Microsoft India.

The partnership will focus on creating a digital customer experience for BPCL customers through UFill, a fuel solution powered by Microsoft Azure, which enhances customers’ fuel experience by giving them more control and making the process transparent.

Furthermore, BPCL said its digital nerve center, called IRIS, will remotely monitor thousands of sensors, with its gas stations, retail terminals, bottela ensuring that the company’s entire supply chain is tamper-proof and delivers a quality experience.

BPCL is also building a conversational AI platform called chatbot Urja to provide customer support anytime, anywhere on all its platforms. It uses Azure Analytics and gives customers access to the chatbot on WhatsApp and Facebook.

BPCL is one of the leading oil and gas companies in India with over 19,000 outlets. The company has partnered with several companies such as SAP, Salesforce, Accenture and Deloitte to step up its digital transformation efforts.

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