Apple Retains Most Valuable Brand Title in 2022; Amazon, Google, Microsoft among top 10 brands: report

Apple retained the title of the world’s most valuable brand in 2022, with a valuation of $355.1 billion (about Rs. 26,72,600 crore), according to a report. The valuation of the Cupertino company increased by 35%, thanks to the growth of its recognition in the market. After Apple, Amazon and Google were named among the three most valuable brands of the year. TikTok, on the other hand, has become the fastest growing brand in the world, with its valuation increasing by 215% in 2022.

Brand valuation consultancy Brand Finance said in its latest ranking report that Apple has become the first brand to achieve a market valuation of $3 trillion. The company’s brand image has grown from $263.37 billion (approximately Rs. 19.83,000 crore) in 2021 to $355.1 billion in 2022.

“The iPhone still accounts for about half of the brand’s sales. However, this year Apple has given more attention to its other product suite with a new generation of iPad, a redesign of the iMac and the introduction of AirTags,” the company said.

Apple’s services, including Apple Pay and Apple TV, are also increasingly important to the brand’s success, Brand Finance noted.

After Apple, Amazon once again takes the second position in Brand Finance’s Global 500 ranking in 2022. The American e-commerce giant has joined the iPhone maker in crossing the $300 billion mark in brand value with an increase of 38% to $350.3 billion (about Rs. 26,36,800 crores).

“Amazon sees logistics as essential, developing its own end-to-end supply chain through a growing fleet of trucks, vans and aircraft. In 2020 and 2021, the brand invested approximately $80 billion in its logistics division, compared to a combined $58 billion in the previous five years,” the company said.

Google also saw its brand value grow by 38% to $263.4 billion (about Rs 19.82.880 million) this year, according to Brand Finance. The company said that since Google relies on advertising for the vast majority of its revenue, it was hit early in the COVID-19 pandemic as ad spending plummeted. The search giant’s business, however, rebounded as the world adjusted to the new normal, he added.

After Google, Microsoft held on to fourth place in Brand Finance’s Global 500 rankings this year. The company’s brand value has increased by more than 31% to $184.2 billion (approximately Rs. 13,86,390 crore).

The Walmart chain of stores overtook Samsung to become the fourth most valuable brand in 2022, according to Brand Finance. The company hit the mark value of $111.91 billion (approx. Rs. 8,41,000 crore) after securing a 20% increase from its value of $93.18 billion (approx. Rs. 7 ,00,400 crore).

Samsung, on the other hand, fell to the fifth position, with a brand value of $107.28 billion (about Rs. 8,06,200 crore). The company became the only South Korean company among the 25 most valued brands by Brand Finance.

Unlike Samsung, Huawei marked a growth from its position from 21 to 9 in the Brand Finance 500 ranking this year. The Chinese company recorded a growth of 29% to reach 71.2 billion dollars (about 5.34800 crore rupees), the company said.

“Huawei’s smartphone business has been hit hard by US sanctions, but it has responded positively by sharply increasing investment in domestic tech companies and R&D, as well as focusing on cloud services,” Brand said. finance.

In addition to top high-value brands, TikTok has been named the world’s fastest growing brand by Brand Finance. The short video app has tripled its brand value over the past year with an increase of 215% to $59 billion (about Rs. 4,43,300 crore). It claimed 18th place among the world’s 500 most valuable brands rated by the brand valuation consultancy.

Similar to TikTok, Snapchat has become an app marking growth in its brand value this year. The brand value of the app has increased by 184% to $6.6 billion (around Rs 49,600 crore), according to Brand Finance.

WeChat is also named as the strongest brand in the world for the second consecutive year by the company. It carried a brand value of $62.30 billion (about Rs. 4,68,100 crore) in 2022, according to the report.

The technology sector was once again the most valuable in the Brand Finance Global 500 ranking in 2022. The company said the sector had reached a cumulative brand value of nearly $1.3 trillion (approximately Rs. 97,66,315 crore).

It is important to note that the brand values ​​reported by Brand Finance do not reflect the market capitalization of the brands and are calculated independently by the company.

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