Amazon Music Features Synchronized Transcriptions For Some Podcasts
Amazon Music has started rolling out auto-generated and synced transcriptions for certain podcasts. The new experience is initially coming to the United States for Android and iOS users. It is also the first larger podcast-focused update after Amazon Music started streaming podcasts through its platform last year. By offering automatically generated and synchronized transcriptions, Amazon Music will make it easier for hearing impaired people to listen to the podcasts offered by the music streaming service. It is also a decision to take on Spotify and Google Podcasts which to some extent offer automatic transcription of podcasts on their platforms.
If you are in the United States, you can start reading Synchronized transcriptions of certain podcasts on Amazon Music by going to the podcast tab and choosing one of the supported episodes. The transcript will be viewable both in full screen and over the album art.
Presentation: Podcast transcriptions. Go back, forward, and follow synced transcripts and audio, only available on Amazon Music. Head over to our podcast tab and select episodes with transcripts to check it out! pic.twitter.com/A5d0aA0rvJ
– Amazon Music (@amazonmusic) November 2, 2021
Amazon Managing Director for Podcasts Kintan Brahmbhatt tweeted to add that the transcription feature was originally designed for popular podcasts including Smartless, Crimejunkie, 9/12, Uncommon Ground and Modern Love. You can, however, expect synced transcriptions to become available for other titles over time.
The Verge advises that the automatic transcription feature used by Amazon Music will not transcribe advertisements. It will just display the text in this case to say “audio not transcribed”.
Over the past few months, Amazon has shown massive interest in podcasts to expand Amazon Music’s coverage in the market. It acquired the Wondery Podcast Network last year to launch its podcast category that was initially live in the United States. Earlier this year, Amazon Prime Music also launched podcasts as a dedicated category in India.
Details on the rollout of auto-generated transcriptions for podcasts on Amazon Music in India have yet to be revealed. Nonetheless, the feature is likely to hit the Indian market over time, given the popularity and growth of podcasts in the country.
Similar to Amazon, Spotify announced in May a beta rollout of its sync transcripts for Spotify Original podcasts. The company also said it will be extended to all podcasts in its network in the future.
Google Podcasts, on the other hand, does not have transcripts ready for end users at the moment, although it transcribes every episode that people upload to the platform using a native service for a functionality of. improved search.
However, Apple Podcasts has not yet announced an internal solution to offer automatically generated and synchronized transcriptions. However, this allows creators to transcribe their shows and include the text in their show notes which may be visible to listeners.
According to Deloitte, podcasts worldwide are expected to grow into a $ 3.3 billion (approx. Rs. 24,570 crore) business by 2025. KPMG, in a separate report, mentioned that alongside global markets, COVID-19 lockdowns in India are spurring podcast growth as their audience in the country has grown by up to 30 percent.
All of this convinced Amazon – among other key players – to start bringing new experiences to podcast creators and listeners in the market.