40 ad blocker stats brands need to know in 2021

There is nothing worse than an ad that keeps popping up for something you would never buy. About 39% of internet users agree, believing that online ads are irrelevant to them. So it’s no wonder that one in four people will be using some sort of ad blocker in 2021.

An ad blocker is software intended to improve a user’s online experience by removing or modifying digital ads. It’s designed to make navigation easy, so you don’t have a giant flashing ad taking up half the screen while you search for customers and spy on a competitor’s latest product launch.

Yet digital advertising is on the rise.

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Global digital ad spend is expected to exceed $ 455 billion this year, which means an increase in the number of banners, displays and news feeds. This roadblock is pushing more and more Internet users towards ad blocking tools so that they can shop and scroll with peace of mind. To truly understand ad blocking statistics, it’s important to understand the digital advertising landscape.

But how many people actually use ad blockers? And what are their reasons for getting rid of the ads? This list of ad blocking statistics will answer these questions and more.

Whether you’re looking for tips on attracting customers or wondering how to increase clicks, you can find the stats you need to understand your audience and make your next campaign a success.

Digital advertising statistics

1. Global digital ad spend is expected to exceed $ 455 billion this year. (Statistics, 2021)

2. The Internet is considered the most important medium for advertisers and accounts for 51% of total media ad spend in 2020 (Statista, 2021)

3. The average Internet user spends six hours and 55 minutes on the Internet every day. (Hoot Suite, 2021)

4. Searching for products and brands ranks 7th on the list of reasons people around the world go online. (Hoot Suite, 2021)

5. Digital advertising revenue is expected to increase by 15.4% in 2021. (Statista, 2021)

6. Global digital ad spend increased 12.7% ($ 43 billion) from 2019-2020. (Hoot Suite, 2021)

7. In 2021, advertising spend related to commercial links increased 8.4% between the first and second quarters. During the same period, clicks on paid ads declined 7.6%. (Hoot Suite, 2021)

8. In a study on how advertising influences customer perception, 41% of respondents said that an advertisement placed around relevant content triggers a positive brand perception. (Statistics, 2020)

9. 63% of Internet users in the United States said they had a negative attitude towards advertisements in online videos, and about 47% of people said the same about advertisements on websites. (Statistics, 2021)

website ads vs video adsSource

10. In a 2020 survey conducted in the United States, almost 50% of online users had a negative attitude towards advertisements on websites when asked what they thought of digital advertising. . (Statistics, 2021)

11. 35% of people think that marketing and advertising meet their needs. (Merkle, 2020)

Ad blocker statistics you should know

12. About one in four internet users will use some sort of ad blocker in 2021. (eMarketer, 2021)

13. In the last quarter of 2019, there were 763.5 million ad blocker users worldwide. (Statistics, 2019)

14. 37.5% of Internet users worldwide block online advertising with an ad blocker tool. (Hoot Suite, 2021)

15. About 26% of internet users in the United States blocked advertising on their devices in 2019, which means that a quarter of paid advertising messages never reached their audience. (Statistics, 2019)

16. 20% of online sessions are blocked with an ad blocking tool. (Public Project, 2020)

17. More and more people are whitelisting websites in their ad blockers, which allows ads to stay active. 54% of people on US sites whitelisted in 2020, up from 40% in 2018 (AudienceProject, 2020)

18. Most ad blocking occurs on desktops and laptops because it is more difficult to block ads in smartphone apps. (eMarketer, 2019)

19. Ad blocker monetization strategies are on the rise. Acceptable Ads, software that turns ad blockers into ad filters to display relevant content, reached approximately 200 million users worldwide in 2020 (Statista, 2021)

20. 56 of the top 100 US publishers have used at least one ad unit monetization strategy. (Statistics, 2019)

21. 47% of internet users in the United States used ad blockers on their desktops in 2020, up from 49% in 2017 (Statista, 2020)

US computer ad blocker usage rateSource

US desktop ad unit usage rate from 2017 to 2020

22. Over 44% of ad unit users in the United States said they were more willing to support sites that were Better Ads certified than sites that were not. (Statistics, 2020)

23. At the end of 2020, there were approximately 586 million monthly active users of browsers blocking mobile ads globally. (Statistics, 2020)

Reasons for ad blockers

24. Top reasons people around the world use ad blockers: (Hootsuite, 2021)

  • Over 61% of people say there are too many ads.
  • Almost 54% of respondents say that ads are annoying.
  • 40% of people want to prevent inappropriate content from appearing.
  • 39% of people think ads are irrelevant to them.
  • Over 38% of people block ads to protect their privacy.
  • 33% of people use ad blockers to improve the performance of their device.
  • Almost 27% of users block ads to prevent businesses from collecting personal data.

data why people use ad blockersSource

25. In the United States, 44% of Internet users say they use ad blockers because they do not want their online behavior to be tracked. (Statistics, 2021)

26. 71% of people use ad blockers because they find websites easier to manage without banner ads (Statista, 2021)

27. 66% of Internet users in the United States say video ads that automatically play with sound are the most annoying ads, while 55% say the same about video ads without sound. (Statistics, 2019)

most annoying types of digital adsSource

Most Annoying Types of Digital Ads According to Internet Users in the United States in July 2019

Demographic statistics of ad blockers

28. In a survey of American Internet users, 33% of women surveyed and 49% of men surveyed were using an ad blocker at the end of 2020 (Statista, 2020).

29. 16.5% of global Internet users aged 16 to 64 feel represented in the advertising they see. This figure drops to 10.6% for users in the United States. (Hoot Suite, 2021)

30. Globally, 19.6% of men aged 25 to 34 feel represented in advertising, the highest of any group. But this group is also the most likely to use ad blocking tools, with 43% using some kind of ad blocking software. (Hoot Suite, 2021)

31. 10% of men and women aged 55 to 64 feel represented in advertising – the lowest percentage of any age group – but this group is the least likely to use tools to block advertisements. online advertisements. (Hoot Suite, 2021)

32. Approximately 73 million people in the United States had installed some form of ad-blocking software, plug-in, or browser by 2019. (Statista, 2019)

33. 60% of US adults aged 18-24 use ad blockers for desktops or laptops, compared to 18% who block ads on smartphones. (eMarketer, 2021)

Use of ad blockers by American adults in 2021Source

34. China has the highest percentage of people using an ad blocking tool with 46%. Ghana has the fewest people using ad blockers with almost 13%. (Hoot Suite, 2021)

35. Almost 30% of women aged 55 to 64 use ad blockers, the lowest percentage of any other age or sex group in the world. (Hoot Suite, 2021)

36. Almost 44% of men aged 25 to 34 use ad blockers, the highest percentage of any other age or gender group. (Hoot Suite, 2021)

37. 10% of people using ad blockers in the US pay for the technology. (Public Project, 2020)

data on ad blocker usage by age and genderSource

38. 45% of Internet users aged 15 to 25 use an ad blocker. The same is true for 42% of respondents aged 26 and 33, as well as people aged 46 to 55. (Statistics, 2021)

39. People with higher incomes are more likely to find personalization intrusive and are unwilling to share their personal information, regardless of the benefit they get from it. (Merkle, 2020)

40. 86% of Internet users in the United States knew what ad blockers were when asked. (Statistics, 2020)

Apply your knowledge of ad blockers

Ad blockers aren’t going anywhere, so it’s good to reference these ad blocker stats when setting up your next campaign. With the right information on using ad blockers, you can understand who is most likely to click and how to best reach your audience.

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